About HBMC
Built for the way skincare business works today.
HBMC was founded in Riyadh in January 2025 to connect commercial planning, field execution, clinic-based retail, supply and digital technology in one operating model.
The market changed after 2020. Commercial performance moved beyond the physician and medical representative to include promoters, points of sale, live data and faster field decisions.
Our vision
To become the strategic partner behind every relationship that moves the beauty and skincare business forward — for brands, retailers, clients, employees and consumers.
Our mission
To build and operate an integrated commercial ecosystem that connects strategy, field execution, clinic-based retail, supply and distribution, and digital technology — turning market insight into faster decisions, stronger execution and sustainable commercial returns.
Operating philosophy
The plan should stay connected to the field.
Commercial Services builds and manages the plan. Beauty Station carries the product journey into clinics. Supply & Distribution supports market entry and continuity. Digital Solutions structures what teams learn from daily operations.
- 01Start with the real problem
- 02Plan around the budget
- 03Stay close to field execution
- 04Record what is happening
- 05Solve problems quickly
- 06Build long-term relationships
Leadership
Experienced leadership for a young company.
- 01
Dr. Hattan Hussain Sabban, DProf
Chairman & Chief Executive Officer
Medical background, Master’s in Project Management, Doctorate in Business Administration and 15+ years of commercial experience. - 02
Mr. Areef Pathan, CMA
Chief Financial Officer
Accounting professional and CMA holder with approximately 20 years of financial management experience. - 03
Dr. Naif Alshamasi
Vice Chairman & Development Director
Doctor of Pharmacy with additional qualifications in supply chain and marketing. - 04
Dr. Mohamed Atef
Commercial Director
Doctor of Pharmacy with business-management qualifications and strong commercial experience.
Since January 2025
A short, factual company history.
- 01
January 2025
HBMC founded
- 02
June 2025
First commercial contract
- 03
2025
Replenix becomes the first brand
- 04
October 2025
First Beauty Station operations
- 05
July 2026
ProMeter introduced
- 06
August 2026
ClinicHub introduced
